The Hong Kong Police Force (HKPF) officially launched its Xiaohongshu account on June 20. This is its seventh official account on social media platforms, in addition to the six existing ones on Facebook, Instagram, Twitter, YouTube, WeChat and Weibo.

Xiaohongshu is a social media platform that has emerged in recent years. The number of its users in Hong Kong keeps growing. Many Mainlanders who have come to Hong Kong for work or study, as well as tourists from the Mainland, are users of Xiaohongshu. By means of its Xiaohongshu account, HKPF hopes to keep abreast of people’s everyday life and reach out to more citizens for disseminating timely and handy tips to help them prevent and fight crime, avoid scams and get equipped with other useful information. The official Xiaohongshu account of HKPF will also serve as a platform for introducing the duties of different police units, sharing memorable police stories, projecting the professional image of the Force and garnering public trust and support for HKPF. Coinciding with the release of HKPF’s brand new promotional video Guarding Our City with Faith —The Prequel, and to celebrate the launch of its official Xiaohongshu account, HKPF will release a series of exclusive contents. Please stay tuned to HKPF’s official account on Xiaohongshu.