10 Photos
Narcotics Bureau (NB) organised Anti-drugs Campaign 2022 between September and November with a series of large-scale promotional and educational events to educate the public about the harmful effects of drug abuse and raise their anti-drug awareness.
New anti-drug mascot Mai Jai
NB has introduced a brand new anti-drug mascot called Mai Jai. Mai Jai and its friends Ng Sik Duck and Gwai Shue Shue will join NB in a lively manner while disseminating the message of "Drugs? Never!" to members of the public.
Love Our Life - LOL Party
The Force held Love Our Life - LOL Party, a large-scale anti-drug event themed on loving life, at West Kowloon Cultural District on November 12 and 13, attracting participation of over 3 300 members of the public. The 20 anti-drug exhibition booths set up by 100 mentees of the Leadership Institute on Narcotics (L.I.O.N.) disseminated anti-drug messages to the public through games. There were various performances given by on-street musician and police dogs, as well as sharing sessions hosted by experts and rehabilitants from drug abuse, to promote positive values and ways to keep teenagers away from drugs. Artiste Alex Fong, other singers and elite athletes of Hong Kong also joined the party to encourage youngsters to say no to drugs firmly. Commissioner Siu Chak-yee officiated at the ceremony, saying that no one would like to see the society or young people being harmed by drugs. He expected that the event could unite the energy of the community against drugs and promote the positive messages of “Drugs? Never!” and loving life.
To encourage the public to do more sports, experiencing sessions on yoga, high intensity interval training and fancy rope skipping were arranged to enhance people’s resilience. A series of interactive elements, including VR experience, Instagram filter games, motion games, graffiti feature walls, an LED multimedia panel and a gigantic Mai Jai mascot, were included in the event. Participants found that the event helped enhance their anti-drug awareness.
3D hologram and interactive filter game
NB produced a set of 3D hologram covering the most common drugs in Hong Kong, namely cannabis, cocaine, ketamine, ice, and heroin, to visualise the harmful effects of drug abuse on body organs. NB also launched an interactive Instagram filter game “Let's run! Mai Jai!”. Participants were required to complete a run without bumping into drugs, or else the toxic effect of drug abuse would appear on the player’s face.Those who had played the game all said that it strengthened their determination to stay away from drugs.
Anti-drug promotion truck
NB launched the anti-drug promotion truck, which travelled around the city between September and October for two consecutive weeks to disseminate anti-drug messages. Officers from NB and Police Community Relations Officers of different districts, together with mentees of L.I.O.N., distributed promotional materials and explained the harmful effects of drug abuse. Over 5 200 members of public approached the truck with overwhelming response.
Anti-drug animation clips and short videos
NB has also launched a series of anti-drug animation clips and short videos to remind youngsters against drug-abusing and drug-trafficking. The themes included the scourge of drug use, ways to refuse drugs and common excuses used by criminals to lure young people into drug trafficking. The filming team also interviewed an ex-drug abuser who personally described how his life was ruined by drugs due to the wrong choice he made when he was young, and warned young people of the serious consequences of drug abuse. The animation and video clips were circulated on popular social media platforms and made available to different stakeholders including local and international schools, parent-teacher associations and non-governmental organisations for promoting anti-drug messages.
Publicity on campus
After months of training, L.I.O.N. members organised creative anti-drug campaigns in 20 secondary schools between September and November to foster a drug-free culture on campus. NB officers also participated in law seminars organised by Hong Kong Law Society to explain to secondary students the serious liabilities arising from drug-related crimes to raise their awareness of being law-abiding.
NB officers, together with specialists in toxicology, social workers and ex-drug abusers, held anti-drug seminars for students and hall wardens at the University of Hong Kong and Hong Kong Baptist University. The anti-drugs seminars covered myths of drug abuse and means criminals used to exploit young people for drug trafficking through interactive games and sharing sessions to promote healthy lifestyle.
Conclusion
NB will continue to carry out preventive education and publicity programmes and foster collaboration with different sectors of the community to effectively promote the message of “Drugs? Never!” among young people and the public to strengthen their determination in resisting drugs.
