The campaign is a sustainable programme under the 3C Responsible Driver Campaign launched in September last year to educate the public on the importance of being a responsible driver by following the 3C driving principles of "Care, Concern and Commitment".

TBHQ Chief Superintendent (CSP) Mike Demaid-Groves announced the drink driving statistics during the media briefing for the "Be a Responsible Driver, Pledge not to Drink and Drive" cum Anti-drink Driving Vehicle Unveiling Ceremony on December 18. The figures showed that drivers still drink and drive, especially during festive seasons, e.g. Christmas and New Year, and that the number of drink driving arrests has been on an increasing trend since 2006. CSP Demaid-Groves stressed that the Police would step up education and publicity as well as enforcement action against drink driving during the festive season.

Senior Superintendent of Traffic (Administration) Shirley Chu said the display was one of a variety of publicity activities organised by the Council and the Police to attract public attention. Other publicity activities during the festive season would include broadcast of anti-drink driving message through outdoor TV screens at Tsim Sha Tsui and Causeway Bay, and advertisement on the television systems inside 120 eateries all over Hong Kong.

Road Safety Campaign Committee Chairman, Mr Lawrence Yu Kam-kee, reiterated: "The wreckage aims at reminding the public, especially drivers, that the consequences of drink driving could be grave."

The Chairperson of the General Insurance Group, Hong Kong Federation of Insurers, Ms Agnes Choi, said insurers were free from the responsibility to provide indemnity incurred by drink-driving traffic accidents, as there was a "drink driving" exclusion clause in every motor insurance policy. Although insurance company may first settle the claims filed by the victims of such accidents, they would recover the amount by taking legal action against the policy holder, i.e. the driver or the vehicle owner would eventually be responsible for paying for the cost of the drink driving accident.

Representatives of the Council, TBHQ and Hong Kong Federation of Insurers unveiled the 3D anti-drink driving vehicle display after the media briefing. It would be on display at the Hong Kong Island entrance of the Cross Harbour Tunnel until March 15.

The event concluded with members of the Council, TBHQ and members of the Star Football Team (comprising local celebrities Lau Dan, Eddie Ng, Kwok Ka-ming, Bennett Pang, Teddy Robin, Ng Ka-lok, and Leslie Santos) distributing anti-drink driving education and publicity leaflets at Lan Kwai Fong.

Regional Road Safety Teams also distributed the leaflets in entertainment areas to disseminate the "If you drink, don't drive!" message across Hong Kong.

This display at the Cross Harbour Tunnel entrance is a stark reminder of the grave consequences of drink driving