Anti-Drugs Campaign 2022
Narcotics Bureau’s brand new anti-drugs mascot "Mai Jai" is born! It will appear in all relevant official promotional messages and materials during the campaign and disseminate the message of “Drugs? Never!”
In addition to the new anti-drugs mascot “Mai Jai”, various new items have been developed for the Anti-drugs Campaign 2022, including a 3D Hologram using Augmented Reality technology to visualize the harmful effects of drug abuse, as well as a fun and interactive anti-drugs Instagram filter game .
The purposes of this anti-drugs campaign are to enhance the resilience of citizen against drug abuse and to teach everyone the harms associated with drug abuse. A series of anti-drugs publicity will be launched throughout the Anti-drugs Campaign 2022 between September and November :-
Anti-drugs Promotion truck:
Promotion truck will stop by different hotspots in the town between 2022-09-25 and 2022-10-09 to disseminate anti-drugs message. Brand new anti-drugs 3D hologram, Instagram filter game and “Drug smell simulator” are also installed in the car, members of public are invited to experience the harmful effects of drug abuse.
Anti-drugs animation / video:
Brand new anti-drugs publicity animations and videos will be broadcasted at social media platforms to disseminate anti-drugs message!
An anti-drugs exhibition will be held at the West Kowloon Cultural District on 2022-11-12 and 2022-11-13. 20 secondary schools will set up interactive anti-drugs exhibition; and musical performance will also be arranged in the exhibition! Stay tuned for the details of the Anti-drugs Exhibition!
Promotion truck will stop by different hotspots in the town between 2022-09-25 and 2022-10-09 to disseminate anti-drugs message. A brand new 3D Hologram, a Drug Smell Simulation and a new anti-drugs Instagram filter are installed in the truck for members of public to experience the harmful effects of drug abuse from different sensory stimulations.
* The schedule of the Anti-drugs Promotion Truck will be updated on a regular basis.
** Actual routes are subject to the prevailing traffic conditions.
Anti-drugs animations and videos
A new series of anti-drugs animations and videos will share anti-drugs tips and be broadcasted on different social media platforms. Stay tuned for the new videos! Click on the direct links below if you wish to watch the clips again.