Anti-Drug Mascots “Mighty Cat”

Crime Matters


Anti-Drug Mascots




Mighty Cat

  • Officially introduced by the Narcotics Bureau (“NB”) in 2022
  • With his name echoing “咪制” in Chinese and his signature cross-armed “No Drugs” pose, Mighty Cat stands as a firm, engaging reminder: “Drugs? Never, ever!”
  • Inspired by a domestic cat, he spreads anti-drug messages throughout the community with his friendly and relatable persona
  • Origin story:
    Shortly after the establishment of NB in 1954, lions were unfairly exploited as a brand logo for heroin tied to drug harm in Hong Kong. Hoping to destigmatise this image, a new figure from the feline family was born—Mighty Cat



Sneaky Rat
“Bad Friend Forever”


  • True to his name, he sneakily lures Mighty Cat into drug pitfalls!
  • Acts as a cautionary figure to students and youths about how bad friends can bring “drug offers”!


No-No
“Best Friend Forever”


  • Reminds Mighty Cat to say “No-No! Not even one pill!” whenever drugs call to him!





Mighty Cat’s Anti-Drug Publicity Outreach

Mighty Cat, along with his friends Sneaky Rat and No-No, deliver the message of “Drugs? Never, ever!” through a year-round, wide-reaching publicity strategy featuring:


Mighty Cat’s Diary and Other Anti-Drug Animations








Anti-Drug Campaign




Large-Scale Anti-Drug Event
— LOL Party



Interactive Anti-Drug Drama




Anti-Drug Publicity Materials





Exclusive Souvenirs






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